Before early 2020, Spiegel+ offered a free trial for all new subscribers. One of the questions Spiegel’s team has been focusing on is building a successful trial model. Stories on main topics are generally offered for free, while analytical articles and interviews are behind the paywall. It counts some 170,00 paying subscribers. Spiegel+ is a flat-rate platform for all premium content on the website, as well as for access to Spiegel’s digital magazine. Over 25 years, the outlet has experimented with various monetisation models before launching Spiegel+ in 2018. As early as 1994, Spiegel launched its news website. German news magazine Spiegel is one of the largest media publications in Europe. We picked key insights from her presentation. The unanswered question is just how effective such a strategy is.Īt the Reinventing Media Business forum, Head of Subscription Growth at Spiegel Wiebke Meeder shared Spiegel’s insights on instituting a paywall and testing different trial models. To grow subscriptions, many offered free trials, as a way to entice people who would later switch to paid versions. Media chased subscriptions and reader revenue in 2020, looking to compensate for falling ad sales. Der Spiegel’s experience suggests freebies are less effective
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